Across North America, Santa Claus parades have been hugely popular. Indeed, they have been attended by droves of excited families. Ever since 1887, when boats and derricks floated down the American river, parades have become a hot-selling ticket, especially during the Christmas season when children are counting the days to get a glimpse of Santa Claus.

On Sunday, December 3, the sleepy village of Knowlton, nestled in the Eastern Townships, came to life when floats preceded the jolly man himself at 1 p.m. Meandering through the streets, the floats featured a number of well-known TV and film characters including the Grinch and Cindy Lou Who, Christmas elves, and Winnie Pooh walking hand-in-hand with Piglet.

Some kids got to play up as the Grinch, wearing fuzzy green masks and riding in large tubs carried high by truck lifts, while others enjoyed the parade from the inside of fire trucks and police cars. Parents and grandparents watched on, enjoying free hot chocolate provided by Le Relais, a popular bistro known as the heart of the village. Finally, Santa Claus himself appeared, waving and smiling, as his little elves handed out free candy, fruit and church service information.

The merry parade made its way through the village, up a few hilltops, to arrive at its final destination, the local school Knowlton Academy, where children could finally meet Santa Claus in person. It was a busy day for merchants, store-owners and parents alike, but thanks to the Lion’s Club hard work, the Sunday proved to be a very good day indeed.

Oh, by the way… Don’t forget about Midnight Madness, a special night in Knowlton when all the shops stay open from 5:00 p.m. to midnight. Scheduled for December 9, Midnight Madness is a great way to enjoy some tastings, be entertained, and stock up on Christmas gifts. Happy holidays to all!